This month, each night just before midnight, a video of a cat sipping milk will be shown on over a dozen large monitors in Times Square:
For three glorious minutes this evening [and all month long], 15 billboards in Times Square all displayed the same video of a cat sipping milk. And, this being New York, many people walked by oblivious to the coordinated clip, but quite a few people paused to take in the weirdness of it all. This isn’t the first time that the video screens have (briefly) been blanketed with the same short video; there’s been a different one each month as part of the Times Square Alliance’s “Midnight Moment” series….
See, This cat video will overtake Times Square every night in February @ The Verge.
Here’s the video: