A person with an apple orchard can – and expects – to sell apples for more than one season. In fact, his success almost certainly depends on more than one year’s crop.
For media companies selling radio or television stations, or spinning print from broadcast assets, it’s a one-time transaction.
When the broadcast properties are gone, they cannot be sold by the same company again (and probably can’t be repurchased, at least for the same or lower price).
Perhaps the assets to be sold aren’t worth much, and are mostly a headache, anyway.
For broadcast-station sales, that’s not true; those sales are more like selling a kidney than an appendix, so to speak.
Then again, media problems are not, principally, economic problems; they’re content problems.
It’s by failing to see that content is paramount that media develop economic problems. Asset sales, though, aren’t lasting solutions to those problems.