Comms are secondary (at best) | FREE WHITEWATER
FREE WHITEWATER

Comms are secondary (at best)

In the video above, the Daily Show compares Trump’s gestures with those of new Communications Director Anthony Scaramucci. The latter seems an impersonator of the former. (Imagine being so eager for power that one would impersonate Trump; it’s like wanting a banana so much that one would act like a chimpanzee.)

Michael Gerson, meanwhile, observes Why Anthony Scaramucci won’t make a dent in Trump’s problems:

Who can look at the wreck of the White House — bitterly divided, dysfunctional and hemorrhaging leaks — and think a better communications approach is the answer? Who can look at the wreck of Trump’s agenda — stymied in spite of Republican control of the House and Senate — and think the real problem is insufficient credit-taking on television? I could name half a dozen White House jobs that more urgently needed new blood — including the chief of staff — than communications director. Jobs in the press department are what the press and the president mainly see. But obvious problems are not always the most urgent….

Trump’s greatest need is not someone who will defend him on cable television. It is an administration capable of even the baby steps of governing — defining a positive, realistic agenda and selling it to Congress, starting with one’s own party. Trump does not have a communications problem; he has a leadership problem.

That’s true of most places: an exhortation that one should communicate, communicate, communicate.

And yet, and yet, these questions await: communicate about what, to whom, and to what end?

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