Good morning.

Saturday in Whitewater will be cloudy with a high of 53. Sunrise is 7:20 and sunset is 5:56 for 10 hours 36 minutes of daytime. The moon is a waxing crescent with 13.8 percent of its visible disk illuminated.
On this day in 1962, during the Cuban Missile Crisis, Adlai Stevenson shows the United Nations Security Council reconnaissance photographs of Soviet ballistic missiles in Cuba.
In September, the Universities of Wisconsin published preliminary enrollment figures for their campuses. See, previously, For UW-Whitewater, More Students Mean More Opportunity. The final fall numbers appear below:
The final 10-day fall 2025 enrollment figures for each university are:
- UW-Eau Claire: 9,487
- UW-Green Bay: 11,519
- UW-La Crosse: 10,584
- UW-Madison: 51,481
- UW-Milwaukee: 22,909
- UW-Oshkosh: 12,191
- UW-Parkside: 3,920
- UW-Platteville: 6,426
- UW-River Falls: 5,377
- UW-Stevens Point: 8,532
- UW-Stout: 7,061
- UW-Superior: 2,872
- UW-Whitewater: 12,267
The final figure for UW-Whitewater is higher than the preliminary number of 12,075.
While it’s true that there is a statewide and nationwide decline in the demographic cohort of traditional college students, some institutions will achieve above and some below the state and national trends. It is wildly improbable that every institution will experience decline.
Why some grow, and why some decline, is the relevant and material question for each. One matter seems clear, especially contrasted with the growth at UW-Whitewater that evaporated by the end of the last decade: it’s not possible to sustain growth on marketing alone. If that were true, then there would have been no decline in growth at the school in the late Teens — marketing would have carried UW-Whitewater along forever. There were administrators (e.g., 1 and 2) from that time who carried on as much, as though gains would be everlasting until thousands of students became hundreds of thousands, then millions, and before one knew it, all America would have been attending UW-Whitewater.
It was not, and never will be, that easy to maintain a university’s population. It may be years before all the ingredients of today’s enrollment success in a difficult demographic environment become evident.
It’s enough for now to know that UW-Whitewater is holding its own.
Clean Wisconsin program director on expanding renewable energy in Wisconsin:
