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Daily Bread for 4.19.26: Consumer Sentiment’s Steep Decline Charted

Good morning.

Sunday in Whitewater will be windy with a high of 45. Sunrise is 6:06 and sunset is 7:41 for 13 hours 35 minutes of daytime. The moon is a waxing crescent with 6.6 percent of its visible disk illuminated.

On this day in 1775, the Revolutionary War begins during the Battles of Lexington and Concord with a victory for American minutemen and other militia over British forces, later referred to as the “shot heard round the world.”


Charles Franklin, director of the Marquette Law School Poll, writes in PollsAndVotes about the steep drop in consumer sentiment from the first Trump administration to the second:

The comparison of consumer sentiment in the first Trump administration and in the second is the point of this post. The chart highlights the first term up to the 2018 midterms and the second term so far. The average sentiment in the first 23 months of term 1 was 97.5. The average so far in term 2 is 55.5, with the most recent reading at 47.6. That is a 42 point drop from average to average and a 49.9 point drop from average to current reading.

To state the obvious: economic sentiment was a tremendous advantage in the first Trump term and is a tremendous burden in the second.

Sentiment plummeted when the Covid pandemic arrived in early 2020, then began to recover into 2021 before the spike in inflation in the second half of 2021 drove sentiment to the then all-time low of 50 in June 2022. Sentiment recovered somewhat through most of the 2nd half of the Biden administration though it dipped in the run-up to the 2024 election. That persistent negative view of the economy was a constant weight on Biden’s support and ultimately on Harris’ vote.

During Trump’s second term the trend has been sharply down from a peak of 74.0 in December 2024 immediately after his reelection, to 64.7 in the first month of the new term with irregular month to month movements and an overall downward trend.

The low consumer sentiment index means the economy is virtually guaranteed to remain the top concern for voters, and therefore the issue all candidates have to discuss (and claim to fix, with more or less persuasiveness). Above all, this economic gloom will be the atmosphere of the election.

See Charles Franklin, Second Term Worse Than the First, PollsAndVotes, April 10, 2026.

Stark, very stark. While I’ve followed reporting on the recent plunge in consumer sentiment, the comparison via chart of 2017-2021 to 2025-2026 shows how sour consumers sentiment has become.

Upcoming posts (in no decided order): The Regents, Claims of Legacy, a Particular Species of Democrat, a Whitewater Comparative Analysis, Whitewater’s Workforce, ‘What Ails, What Heals’ Reviewed, and Outcome Driven Opposition.


There are happy times somewhere — International Kite Festival kicks off in Berck-sur-Mer on French Atlantic coast:

Hundreds of participants are expected from all over the world for the week-long event that started on April 18 and ends on April 26. Hundreds of kites will be flying throughout the week on the windy beaches of Berck.

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