It’s not a real press conference, but it’s a real, unscripted message: a buyer says he bought a Ford because he didn’t want a car from a company that took a taxpayer-funded bailout.
The commercial doesn’t address the merits of any given Ford, GM, or Chrysler car: it impugns the two latter automakers generally. It’s a powerful line of attack: the ad may compel Ford’s domestic competitors to waste time defending their overall strength rather than talking up their cars’ particular features.