The Never Trump Republicans of the Lincoln Project have criticized Trump more than once, and are now burrowed deep under his oddly-pigmented skin. They’re highly effective in the way that Russian dissidents were highly effective against the brutality of the Soviet Union: no one knew both those experiences and the character of the regime that inflicted them better than the dissidents. A hundred Western critics weren’t as compelling as a single, insightful Soviet émigré.
Trump’s campaign manager, Brad Parscale, has had a meteoric rise (in the way Jay Gatsby had a meteoric rise) and like the Trump family, he’s done all he can to cash in. The GOP Cribs video both highlights the campaign manager’s greed and plays to Trump’s own doubts about whether he can trust Parscale.