The Daily Union and Good Morning Advertiser will use the Bliss Communications press:
The change, effective Monday, Feb. 10, will end 131 years of printing the newspaper in Fort Atkinson and result in the layoff of approximately 20 employees….
Other changes will include a slight reduction in the page size, as well as an altered production schedule for the paper’s employees.
Approximately 20 employees, including the Daily Union and the Good Morning Advertiser inserting crew, received notification Monday that their jobs were to be eliminated effective Friday, Feb. 7.
The Good Morning Advertiser also will be printed at Bliss Communications.
Of course, printing-press consolidation isn’t just about technology, but about economics. Economics depends on readership. Readership is about interest. Interest is about content.
Content is paramount – being both means and ends – to success.