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Now That’s Innovative: Champagne Company Develops New Second-Place Beverage

From the Onion, America’s finest news source, comes a story of foreign innovation that merits commendation —

VERTUS, FRANCE – In an effort to provide second-place finishers with a taste of the champagne enjoyed by true winners, vintner Duval-Leroy unveiled a new sparkling wine Monday designed to be bitterly consumed by runners-up.

“‘Deuxieme’ balances the sweetness of near-triumph with the acrid aftertaste of once again falling just short,” company spokesman Henri Babineaux said. “It is less effervescent but higher in alcohol content, ideal for sipping quietly in a rapidly emptying locker room.”

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