Basketball great LeBron James left Cleveland for Miami, and disappointed countless Cleveland residents (and other fans). Perhaps he thought that one of his sponsors, the multibillion-dollar Nike Corporation, could rehabilitate his image with a new advertising campaign.
It’s not that easy. Modern media have empowered ordinary people, and they’re able to produce videos as powerful, if not more so, as those of the largest corporate sponsors and the finest ad agencies.
See what you think — I think it’s Cleveland over LeBron, all the way —
Nike’s Ad —
Clevelanders’ Response —