What’s a dollar-a-week subscription to a print newspaper?
If you’ve received a direct mail solicitation to subscribe to a local, daily newspaper for just one dollar per week, then you’ve received a request to get the inserts that advertisers place inside the paper.
For a dollar-per-week, the paper is simply a delivery mechanism for advertisers’ inserts.
That means two things for readers.
First, when the inserts go the paper will fold.
Second, in the meantime, the quality of content in the paper will decline as publishers shave costs by printing anything, by anyone, to fill the pages that they wrap around the inserts.