Whitewater has a collection of local merchants organized as Downtown Whitewater, Inc. Tami Brodnicki is the Executive Director of the group, and she presented last night as part of a quarterly presentation schedule.
The group supports and seeks local merchants for Whitewater, and one example of that support is the upcoming September 12th and 13th Taste of Whitewater celebration at the Cravath Lakefront. (I posted videos from YouTube that the group prepared earlier this week.)
Another effort was on display Tuesday night – television commercials to highlight local business offerings. Television sends a signal unlike other media, of seriousness, planning, and organization. Media have shifted in America, especially these last ten years or so, but television remains a premier medium.
Commercials like this send a positive message from, and about, local merchants. It’s a good idea likely to produce good results.
More to come