Good morning. 
Friday in Whitewater will be sunny with a high of 52. Sunrise is 7:35 AM and sunset 5:41 PM for 10h 05m 51s of daytime. The moon is a waxing crescent with 0.5% of its visible disk illuminated.
On this day in 1862, Abraham Lincoln justifiably removes George B. McClellan as commander of the Army of the Potomac.
UW-Whitewater has declining enrollment. The university won’t collapse, but it is gettting smaller. It’s unlikely these declines stem from a single cause, let alone a single manageable cause. As with so many other problems in Whitewater (at the city, the school district, and the university), a small group is sure — absolutely, positively, indubitably sure — that marketing will address these problems. For the last generation, Whitewater has seen marketing plan after marketing plan, and yet… here we are, just the same. Whitewater probably leads the state, if not the nation, in task forces and marketing plans per capita.
UW-Whitewater is about to embark on yet another marketing plan in hope of stopping and reversing unfavorable trends. It won’t work, as past efforts haven’t worked. These men are convinced they can sell anything to anyone, even ice to an Inuit. They haven’t (as decline persists) and they won’t (as past is prologue). They overestimate themselves and underestimate everyone else.
No truth but truth.
See also From UW-Whitewater’s Administration, Too Many and Too Few Words, The Marketing of Misinformation: UW-Whitewater’s Use of a Counterfeit ‘Campus Safety’ Study, and UW-Whitewater’s Administration Covers Crap with Catsup.
The Enrollment Problem (a consequence of worse problems):
The Latest, Futile Marketing Plan:
