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Marketing

Daily Bread for 9.6.22: The Boosters’ Big Capital but Small Society

Good morning. Tuesday in Whitewater will be mostly sunny with high of 76. Sunrise is 6:25 AM and sunset 7:19 PM for 12h 53m 53s of daytime.  The moon is a waxing gibbous with 79.9% of its visible disk illuminated.  The Whitewater Common Council meets at 6:30 PM.   On this day in 1803, British scientist John…

Daily Bread for 9.5.22: The Grandiose

Good morning. Labor Day in Whitewater will be party sunny with high of 74. Sunrise is 6:24 AM and sunset 7:21 PM for 12h 56m 42s of daytime.  The moon is a waxing gibbous with 69.5% of its visible disk illuminated.  On this day in 1942, the Japanese high command orders withdrawal at Milne Bay, the first major…

Foxconn’s Venture Capital Fund

Bruce Murphy has a solid assessment of Foxconn’s much-touted (by Foxconn) venture capital fund in About That Foxconn Venture Capital Fund. It’s well worth reading in full. A few key points: Unfulfilled: Louis Woo of Foxconn had promised this venture fund for startup companies would naturally connect to Foxconn’s innovation centers in Eau Claire, Green Bay…

The Janesville Gazette‘s Time-Share Stage of Decline

A nearby newspaper, the Janesville Gazette, part of an out-of-state chain (APG) owned by a family that made billions in billboard advertising, recently tried to position half-off advertising as a ‘community grant‘ program. See That’s Not a ‘Community Grant’ – It’s Half-Off Advertising. It’s an old – often true – adage that bad goes to…

UW-Whitewater’s Administration Covers Crap with Catsup

For months, UW-Whitewater has publicized on its website a sham study from a burglar-alarm company as confirmation that Whitewater has the safest campus in Wisconsin. The study is a shabby fraud, with a methodology so far below proper academic standards that it taints the serious work of faculty and students at the school, in the UW…

For UW-Whitewater’s Administration, Talking Points Won’t Be Enough

Yesterday, I posted on The Marketing of Misinformation: UW-Whitewater’s Use of a Counterfeit ‘Campus Safety’ Study. Today, here is a look at some of the university administration’s talking points in response to long-standing acts of sexual harassment and assault on campus.  (They’re from the new university chancellor’s recorded interview with a local newspaper.) From the video…

Fact-Checking is an Active, Ongoing Effort

Laura Hazard Cohen explains that “First-generation fact-checking” is no longer good enough. Here’s what comes next: “Fact checkers need to move from ‘publish and pray’ to ‘publish and act.’” “The idea that fact checking can work by correcting the public’s inaccurate beliefs on a mass scale alone doesn’t stack up,” write representatives from Full Fact…

From Festival to Alleged Felony

One now reads – sadly, any normal person might have expected – that the promoter of Jefferson Wisconsin’s shabby Warriors & Wizards festival faces the prospect of felony charges for theft and misrepresentation. See Warriors & Wizards Fest organizer Cramer charged with theft. 1. Unfortunate, All Around.  I’ve been a critic of this festival, and those…

What Can Be Done About Rural Newspapers (Even Though It Probably Won’t Be)?

Yesterday I wrote that Another Local Paper Changes Hands. With the failure of legacy publishing, what are rural communities to do? (Obvious point: FREE WHITEWATER is not an online newspaper – never aspired to be, never will be. This is a website of independent commentary: aligned with no faction, beholden to no faction.) A few…

The Myth of a ‘Backfire Effect’ to Fact Checking

When someone debunks a claim or article through fact-checking,  does doing so generally produce a backfire effect where others commit even more strongly to the debunked notion? No, not generally. Laura Hazard Owen writes The “backfire effect” is mostly a myth, a broad look at the research suggests: The growing stream of reporting on and…

On a Campus with Genuine Hunger, ‘Hungry’ Shouldn’t be a Marketing Tool

One reads in an announcement from Assistant Vice Chancellor Sara Kuhl (that’s her title, truly) that a marketing firm is looking for students’ opinions, and will provide a free lunch or dinner. They’ve got quite the hook: Wanted: Opinionated and hungry students In a place of genuine hunger, with students using an on-campus food pantry,…