FREE WHITEWATER

Marketing

Foxconn’s Venture Capital Fund

Bruce Murphy has a solid assessment of Foxconn’s much-touted (by Foxconn) venture capital fund in About That Foxconn Venture Capital Fund. It’s well worth reading in full. A few key points: Unfulfilled: Louis Woo of Foxconn had promised this venture fund for startup companies would naturally connect to Foxconn’s innovation centers in Eau Claire, Green Bay…

The Janesville Gazette‘s Time-Share Stage of Decline

A nearby newspaper, the Janesville Gazette, part of an out-of-state chain (APG) owned by a family that made billions in billboard advertising, recently tried to position half-off advertising as a ‘community grant‘ program. See That’s Not a ‘Community Grant’ – It’s Half-Off Advertising. It’s an old – often true – adage that bad goes to…

UW-Whitewater’s Administration Covers Crap with Catsup

For months, UW-Whitewater has publicized on its website a sham study from a burglar-alarm company as confirmation that Whitewater has the safest campus in Wisconsin. The study is a shabby fraud, with a methodology so far below proper academic standards that it taints the serious work of faculty and students at the school, in the UW…

For UW-Whitewater’s Administration, Talking Points Won’t Be Enough

Yesterday, I posted on The Marketing of Misinformation: UW-Whitewater’s Use of a Counterfeit ‘Campus Safety’ Study. Today, here is a look at some of the university administration’s talking points in response to long-standing acts of sexual harassment and assault on campus.  (They’re from the new university chancellor’s recorded interview with a local newspaper.) From the video…

Fact-Checking is an Active, Ongoing Effort

Laura Hazard Cohen explains that “First-generation fact-checking” is no longer good enough. Here’s what comes next: “Fact checkers need to move from ‘publish and pray’ to ‘publish and act.’” “The idea that fact checking can work by correcting the public’s inaccurate beliefs on a mass scale alone doesn’t stack up,” write representatives from Full Fact…

From Festival to Alleged Felony

One now reads – sadly, any normal person might have expected – that the promoter of Jefferson Wisconsin’s shabby Warriors & Wizards festival faces the prospect of felony charges for theft and misrepresentation. See Warriors & Wizards Fest organizer Cramer charged with theft. 1. Unfortunate, All Around.  I’ve been a critic of this festival, and those…

What Can Be Done About Rural Newspapers (Even Though It Probably Won’t Be)?

Yesterday I wrote that Another Local Paper Changes Hands. With the failure of legacy publishing, what are rural communities to do? (Obvious point: FREE WHITEWATER is not an online newspaper – never aspired to be, never will be. This is a website of independent commentary: aligned with no faction, beholden to no faction.) A few…

On a Campus with Genuine Hunger, ‘Hungry’ Shouldn’t be a Marketing Tool

One reads in an announcement from Assistant Vice Chancellor Sara Kuhl (that’s her title, truly) that a marketing firm is looking for students’ opinions, and will provide a free lunch or dinner. They’ve got quite the hook: Wanted: Opinionated and hungry students In a place of genuine hunger, with students using an on-campus food pantry,…

The Two Questions that Haunt Old Whitewater

Two questions haunt Old Whitewater (where Old Whitewater is a state of mind rather than an age or a particular person): What does it mean to be a college town? and What is meaningful community development? (There are other serious questions, but one can be sure – at the least – that these two have Whitewater…

Redefining Reality

Tony Evers, State Superintendent of Public Instruction and candidate for governor, has a new video about a political effort to redefine reality. The video is about Scott Walker, but it might as easily have been about any number of local politicians in Whitewater or other small Wisconsin towns, with tax breaks for out-of-towners and cronies…