Daily Bread for 2.10.24: The “King of the Super Bowl” Advertisements

 Good morning.

Saturday in Whitewater will be sunny with a high of 39. Sunrise is 6:57 and sunset 5:20 for 10h 22m 16s  of daytime. The moon is a waxing crescent with 0.7% of its visible disk illuminated.

On this day in 1906, HMS Dreadnought, the first of a revolutionary new breed of battleships, is christened.

Meet the “King of the Super Bowl” advertisements:

Bryan Buckley is the director behind some of the biggest Super Bowl commercials. He’s spent 25 years behind the camera, even as the price of a 30-second Super Bowl spot rose to $7 million this year. CBS News’ Dana Jacobson sits down with him in L.A. to talk about his path to success.

This Family Owns the Lights of Hollywood:

Step into the neon world of ‘God’s Own Junkyard’, where words come to life in vibrant, dazzling and electrifying ways! Nestled in an unsuspecting warehouse in East London, this neon haven is more than just a workshop—it’s a shrine to the art of imagination. The Bracey family have been lighting up London since the 1960s, creating signs for some of the most iconic movies like Batman (1989), Mission Impossible (1996), The Expendables (2010) and more! Artist and Creative Director, Marcus Bracey even had curry with Stanley Kubrick after a day of filming on set of Eyes Wide Shut (1999). From crafting neon masterpieces for nightclubs to Hollywood blockbusters and the homes of A-list celebrities, ‘God’s Own Junkyard’ is the ultimate destination for all things neon. And with the biggest neon collection in Europe, open for free to the public, you can only imagine their electricity bill…

The Janesville Gazette‘s Time-Share Stage of Decline

A nearby newspaper, the Janesville Gazette, part of an out-of-state chain (APG) owned by a family that made billions in billboard advertising, recently tried to position half-off advertising as a ‘community grant‘ program. See That’s Not a ‘Community Grant’ – It’s Half-Off Advertising. It’s an old – often true – adage that bad goes to…

Boosterism, ’30s Style

Although the Roosevelt Administration was (whatever its other mistakes) candid about the economic conditions it faced, there was in the ’30s, as there has been over the 2010s in Wisconsin, a delusional impulse to happy talk – regardless of economic conditions – among some politicians and some business groups. Margaret Bourke-White‘s Kentucky Flood depicts the…

That’s Not a ‘Community Grant’ – It’s Half-Off Advertising

One of the saddest traits of local newspapers is how those publications condescend to readers. Another example of this comes from the Janesville Gazette, where that publication is contending that half-off advertising is somehow a community grant. Splashed all over the webpage of that paper yesterday, one found ads for the so-called community grant program.…

Nothing Says Dog-Crap Publication Like Dog-Crap Ads

One can estimate a for-profit publication’s value in the marketplace by the ads it attracts. The leaves the Janesville Gazette, a rusty link in an out-of-state newspaper chain, in a weak position: it’s running dog-crap ads. Consider this canine calling-card displayed on the Gazette’s main page today, 1.9.20 (‘Trump Is On A Roll…Ends Another Obama…