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Daily Bread for 12.18.23: So, What Did Happen to Wonder Bread?

 Good morning.

Monday in Whitewater will be windy with a high of 32. Sunrise is 7:20 and sunset 4:22 for 9h 01m 55s of daytime. The moon is a waxing crescent with 35.9% of its visible disk illuminated.

The Whitewater School Board enters closed session shortly after 5:30 PM and returns to open session at 7 PM. Whitewater’s Library Board meets at 6:30 PM

 On this day in 1865, US Secretary of State William Seward proclaims the adoption of the Thirteenth Amendment, prohibiting slavery throughout the United States.


What Happened To Wonder Bread?:

Wonder Bread’s annual sales sits around half a billion dollars for its owner Flowers Foods, despite healthier alternatives like whole grains and sourdough dominating the fragmented U.S. bread industry. While consumer preferences started shifting away from white bread starting in the 1960s, Wonder Bread still enjoys a 94% brand awareness according to Flowers Foods. Watch the video above to learn more about how the once beloved American staple has stuck around a century later.

Chapters:

00:00Introduction

01:45White bread in America

04:40Saving the brand

06:10Stable contributor


Small owl living in a family’s Christmas tree goes unnoticed for four days:

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