Daily Bread for 4.20.23: Aldi & Starbucks

Good morning.

Thursday in Whitewater will be rainy with a high of 71. Sunrise is 6:03 AM and sunset 7:43 PM for 13h 39m 20s of daytime. The moon is new with 0.1% of its visible disk illuminated.

Whitewater’s Community Development Authority meets at 5:30 PM.

On this day in 1836, Congress passes an act creating the Wisconsin Territory:

The Wisconsin Territory initially included all of the present-day states of Wisconsin, Minnesota, and Iowa, as well as part of the Dakotas east of the Missouri River. Much of the territory had originally been part of the Northwest Territory, which was ceded by Britain in 1783. The portion in what is now Iowa and the Dakotas was originally part of the Louisiana Purchase and was split off from the Missouri Territory in 1821 and attached to the Michigan Territory in 1834.

Aldi and Starbucks are global retail businesses, and there is a good prospect that Whitewater will have one of each along Main Street. If that should prove true, both grocery and coffee shop are likely to be successful. They won’t be successful because of any enticements, if they receive any to locate here. They will be successful because Whitewater will have a clientele for each. 

They are unlikely, however, to have the same clientele. While there’s an old debate about whether the distinction between needs and wants holds up (what do you really need, what do you really want?), Aldi and Starbucks will play different roles in Whitewater. 

Aldi’s offerings are meant to provide a wide range of low-cost produce and staples. Starbucks offers coffees for a clientele that may have no need of a particular grocery, or any grocery, and will be less cost-sensitive. If the needs-and-wants distinction has meaning, then it has meaning between these businesses.

Those preferring one may dislike the other. That’s to be expected. Support for each will come from different parts of the community, but Whitewater is large enough to support these two businesses with notably different customer bases.     

Apple Opens First India Store in Mumbai:

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