Print newspapers are going away. Not all at the same pace, but in time they’ll all meet the same end.
One might have expected the Journal Sentinel to cease print publication by 2020 or so, but Gannett’s decision to buy the J-S (and the rest of the print papers in the Journal Media Group) is a sign of how bad conditions are for print:
Gannett Co. Inc. said Wednesday it plans to buy Journal Media Group — the parent company of the Milwaukee Journal Sentinel — for about $280 million in cash.The deal, which is expected to close in the first quarter of 2016 if it receives regulatory and shareholder approval, adds Wisconsin’s biggest newspaper to Gannett, which already owns newspapers in Green Bay, the Fox Valley and other important markets in the state….
The agreement is part of an era of further consolidation in the U.S. newspaper industry, as newly pure-play newspaper companies take steps to meet the competitive threat of scaled digital news and advertising businesses, the companies said in a statement.When the deal is completed, Gannett, the parent company of USA Today, The Arizona Republic and The Indianapolis Star, will be in 116 U.S. markets and have a digital audience of more than 100 million unique visitors each month.
See, Gannett to buy Journal Media Group, parent of Journal Sentinel, for $280 million @ JSOnline.
A few remarks:
1. Gannett earlier split its print publications from its broadcast ones, just as Journal Communications did (with the broadcast properties going to Scripps, and additional print ones coming from Scripps to the Journal Media Group). What’s left is for Gannett print to buy as many newspapers as possible to keep going.
That’s not a sign of strength, it’s desperation for as many organ donors as Gannett can find.
2. Gannett won’t care about left-right conflicts in Milwaukee or elsewhere; their publications are safe, middle-of-the-road sedatives for undemanding readers. The battle between conservatives and liberals for the Journal Sentinel‘s heart and soul will end; Gannett papers have neither.
In a short time, no one will care about what the Gannett-owned Journal Sentinel thinks or feels about anything.
3. Gannett doesn’t have a local perspective: it’s a national enterprise with little regard to local issues.
4. If the Journal Media Group couldn’t stand on its own, local chains will fare no better.
5. Local print everywhere in Wisconsin – including near Whitewater – is already mediocre, and often laughably so.
When policymakers and politicians tailor their arguments to receptive reporters at the Gazette, Daily Union, or Register, they’re tailoring their work to an adolescent’s level of understanding and composition. Supportive stories in these publications are mostly unread, but worse, those stories lull politicians into a dull complacency.
6. Each day, I hand-curate posts from Wisconsin’s leading bloggers at Daily Wisconsin, and the work of those bloggers is the equal in quality and reasoning with the best reporters at the Journal Sentinel or State Journal. I learn a lot from reading these other bloggers; their work has been enriching.
The work of those same bloggers is markedly superior in composition and reasoning to anything written at the Gazette, Daily Union, or Register. It’s not even close, really.
So when local politicians, bureaucrats, and town squires play to the level of those local papers, they’re playing to a substandard level, below the quality of reasoning and composition found elsewhere in our state or country.
They could try harder, surely, but it’s easier for them (and perhaps more satisfying to their pride) to do poor work and get a fawning local headline than to do good work and meet a proper standard.
These men are not less intelligent; instead they’re less practiced, and less practiced in a competitive environment. They’ve simply atrophied through complacency, indolence, and self-regard.
That makes all the difference.
The purchase of the Journal Sentinel is one more sign that print is doomed, that those who have relied on print (especially small-town print) have relied in vain, and that the future holds promise only for those who have tried – who have at least tried – to reach a more competitive standard.


