There’s a press release (screenshot here) contending that UW-Whitewater contributes a large sum – hundreds of millions – to the Wisconsin economy. The release is written by Assistant Vice Chancellor Sara Kuhl.
Kuhl begins the release touting the power and influence of the university by misspelling a common English word (emphasis added):
UW-Whitewater, one of the UW System’s premiere universities…
The release should read premier (among the first rank) not premiere (the first showing of a movie or play). This is not the first time UW-Whitewater’s leadership has made this mistake.
The claim of vast wealth produced should, if even partly true, allow Kuhl’s office to buy a dictionary, and offer her and others the chance to open its pages now and again.
Truly, however, Kuhl’s deficiencies of ordinary usage are the least of concerns.
This recent study touting value doesn’t address the many of the highest values.
Instead, this beautiful campus faces problems more costly than any value supposedly generated: basic values of learning and safety are under stress at this institution – a self-promoting administration, flacking sham studies, while faculty are shunted aside, hunger is present on campus, and a longstanding, ongoing problem of sexual assault on and off campus continues.
What these recent administrations have brought cannot compensate adequately for what what they’ve taken.

